Loyalty Program In Chennai
Complexity
creates confusion
When
you first start your loyalty program the whole process is new to your brand
community. It’s important to not overwhelm them right off the bat, and all
the great
ideas you have will be too much for your customers to process
all at once.
From
our experience, you are better off starting a rewards program that is simple.
You can add additional functionality over time as your community grow
accustomed to the program. There are a couple key ways to get your loyalty
program off the ground quickly that are still very
effective.
Simple
earning rules
This is one of the most effective ways to encourage
loyalty and is also the easiest to set up. All you need to do is set the amount
of points you want to reward for every dollar spent, and let
your customers start earning. We recommend starting with 1% back on purchases,
and making points equal to 1 cent each. We’ve found this to be an effective
place to start.
The simplest way to set this up is to award 100 points for
each dollar spent. Setting the point value of purchases this way makes it
easy for your program members to understand what their purchases are worth from
an earning perspective, and sets you up to make easily understood spending
rules as well.
Simple
spending rules
Once
you have set the amount of points you will be rewarding, you need to also set
how points
will be redeemed. Start your program by allowing a set number of
points be used to get one dollar off. This will let your customers know exactly
how much their points are worth as they earn them.
A
simple program lets you launch quickly
A
simple program allows you to launch now, rather than weeks or months down the
road. As we like to say “A simpleloyalty program is always better than no
loyalty program”. Every moment spent in development has an opportunity cost, so
you miss out on time that your customers could be becoming engaged members of
your community. Every day that passes without implementing is costing you
potential revenue.
Instead of spending weeks perfecting your collection of earning rules, or crafting a long list of rewards for each VIP tier, starting with just few simple rules will get your program live faster, so you can start building a community sooner rather than later.
Starting
simple provides great marketing potential
This
staged launch process also provides a great way to market your loyalty
program. Every time you introduce new features to your program, you
can market them to your customers and encourage engagement. Say you launched
with a simple earning and spending rule, and now you are ready to add VIP tiers
to your program. You can email your community and let them know about the new
program, and what benefits they get with each tier.
When
launching, instead of marketing it as a new loyalty program, the simplest way
to communicate it to your customer base is to frame it as the official launch
of your brand community.
A loyalty program is about you, but a brand community
is about your awesome customers.
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